Staged living room with a rust-orange sectional against a deep blue wall and sunlight through window blinds.

SXSW Shifts To Clubhouse Model As Austin Convention Center Demolition Forces Festival Reset

  • Kasey Jorgenson
  • March 5, 2026

Even without a full-sized convention center South by Southwest officials expect this year's festivals attendance numbers to be on par with last year's festival.

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