Real estate websites are an excellent way to present your brand and give potential clients a sneak peek into what it’s like to work with you. With numerous options for building real estate websites, selecting the right one can be overwhelming, which is why I’ve ranked and reviewed the best real estate website builders.
Follow this guide to find the perfect platform to boost your business and take your real estate game to the next level!
Runner-up: Showcase IDX
Showcase IDX was not included in the list of the best website real estate builders because it does not directly offer services to build a website. However, it offers powerful plugins and tools that can be integrated into an existing website to drive more traffic, generate higher-quality leads, and increase conversion rates.
AgentFire: Best for Affordable Customization
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Customizable website templates
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Customer relationship management (CRM) software integration
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Real estate-specific templates
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No money-back guarantee
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Time-consuming initial setup
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Costly setup fee
- The Close Score: 4.7
- Pricing: 2.7
- General Features: 3.9
- Advanced Features: 5.0
- Customer Service: 2.0
- Ease of Use: 5.0
- Customer Rating: 4.9
- Expert Score: 4.6 out of 5
AgentFire Pricing & Demo/Trial Availability
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Trial or demo: No trial is offered, but a product demo is available
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Monthly fee: $149 Pro, $199 Plus
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Setup fee: $700 for Ignite, $2,500 for Custom, and $6,000 for Firebrand
Why I Chose AgentFire
AgentFire earned the top spot on my list, providing a powerful platform for agents wanting the most customization. You can choose from a wide range of templates and tools to create a one-of-a-kind online presence. Besides looking great, AgentFire’s websites offer solid SEO features, including built-in lead gen tools, and provide seamless integration options. This makes it very easy to develop your own marketing and lead generation ecosystem.
Additional Features
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Landing pages and lead magnets: No matter the plan, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly.
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Elegant website design: AgentFire offers dozens of website templates, all of which boast a high-end, polished appearance and a great user experience (UX), whether fully custom or strictly templated.
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Authority content: Boost your website’s credibility by incorporating features that highlight client reviews, showcase your expertise through blogs, attract property leads with listings, and offer area guides that provide local neighborhood insights and data.
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Engagement & conversion tools: Receive quality leads and conversions with IDX, which can provide advanced CTA tools to better match potential clients with content they’re most likely to be interested in, as well as a guide creator.
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Performance dashboard & AI tools: A dashboard that displays key metrics can help you identify where to focus your efforts. AI tools can also assist with generating marketing materials for emails and social media.
Placester: Best for Concierge Services
Pros
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Map search features
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Easy IDX integration in every package
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Unlimited updates and maintenance with the DIFM packages
Cons
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No money-back guarantee
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No team management features
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Time-consuming initial setup
Score
- The Close Score: 4.5
- Pricing: 3.2
- General Features: 3.8
- Advanced Features: 5.0
- Customer Service: 2.0
- Ease of Use: 5.0
- Customer Rating: 3.5
- Expert Score: 4.2 out of 5
Placester Pricing & Demo/Trial Availability
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Trial or demo: Yes, 14-day free trial and optional demo
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Agent Essential: $59 monthly
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Agent Plus: $79 monthly
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Agent Premier: $129 monthly
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Team: $199 monthly
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Broker Standard: $399 monthly
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Broker Plus: $599 monthly
Additional Features
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Code-free site editor: If you’re going the DIY route, you can build a real estate website in a few hours without learning how to code.
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Marketing Academy: A collection of resources to help agents improve their marketing skills, expand their online presence, and capture more leads.
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Lead capture: Tools such as email send lists, live chat via a mobile app, custom landing pages, and CRM functionality can help you capture more high-quality leads.
Easy Agent Pro: Best for All-in-one Lead Gen
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Month-to-month and annual plans
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SEO-optimized content provided
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Integrations with outside CRM systems
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Manual lead routing
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Customization limits
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More advanced features can be difficult to implement
- The Close Score: 4.5
- Pricing: 3.8
- General Features: 2.9
- Advanced Features: 5.0
- Customer Service: 2.0
- Ease of Use: 5.0
- Customer Rating: 3.9
- Expert Score: 4.2 out of 5
Easy Agent Pro Pricing & Demo/Trial Availability
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Trial or demo: Yes; 14-day free trial and demo
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Pro: $229 monthly + $199 activation fee
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Ultimate/Broker: $299 monthly + $199 activation fee
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Ultimate+: $399 monthly + $199 activation fee
