About Felicia Nowoslawski

A first-time buyer once handed Felicia Nowoslawski a hard assignment: a VA loan, a tight budget, no chance to see every home in person, and "one of the most competitive markets in Texas history." So Felicia became the buyer's eyes. She sent quality videos of the homes, gave honest opinions and offered strategic advice on pricing. "Felicia worked tirelessly for me," the buyer wrote. That's how she works, whether the job is a contract or a campaign: prepared, honest and a few steps ahead.

Felicia, known to many as FJ, is Director of Marketing at Jorgenson Real Estate in Round Rock, Texas. Before she took over the brokerage's marketing, she spent years as an agent on the JRE team, helping clients buy and sell more than 60 homes, most often in Killeen, Temple and Belton, with others in Copperas Cove and Harker Heights. Her clients rated her 5.0 across 11 reviews. Today she no longer takes clients of her own; she puts that experience to work for every JRE agent and the clients they serve.

Running JRE's marketing

As Director of Marketing, Felicia leads Jorgenson Real Estate's branding, content strategy, communications and creative marketing. She pairs a decade in finance with a storyteller's eye, and her work runs from big-picture brand strategy to the small details that make a single listing or campaign stand out. Having sold homes herself, she knows what agents need from marketing and what questions buyers and sellers actually ask.

Her years as an agent

Felicia is a proud Army wife, so she knows the moves, timelines and transitions of military life firsthand, and military and VA buyers were her chosen specialty. Some came to her short on time. "We were working on a very tight timeline and she gave us the best advice to get everything done within that timeline," one family wrote. She scheduled as many houses as she could fit into a single day so they could see them all. That perspective still shapes the resources JRE creates for military households, like our guide for military and veteran buyers.

Many of her reviews came from first-time buyers. They describe the same things: she explained the options, stayed calm when they were nervous and moved fast when it was time to write an offer. "This was my first home purchase and Felicia made the process feel like it was my fifth," one buyer wrote. Another said she was "incredibly patient whenever we were anxious about things and moved quickly when we wanted to put in offers." Her sellers noticed the marketer in her, too. "I was blown away by the results she produced on the sale of our home," one wrote. Another family, selling one home and buying the next at the same time, said that "even when we had a last minute major change she was still able to keep everything going smoothly."

Before real estate

Felicia is originally from Massachusetts and moved to Texas at 17. She earned a BBA in Accounting from the University of Houston and spent a decade in the financial sector before moving into real estate. Clients and colleagues describe her as organized, punctual and on top of everything. Away from work she treasures time with her husband, Nicholas, and their family. She golfs, paddleboards on Belton Lake and is a certified PADI diver with her sights set on the Great Barrier Reef. People notice the warmth, too. As one client put it, "She really makes you feel like family."

Quick facts

• Director of Marketing, Jorgenson Real Estate
• Longtime JRE agent before leading marketing; more than 60 homes bought and sold
• 5.0 stars across 11 client reviews from her years as an agent
• As an agent: military and VA buyers, first-time buyers and sellers in Killeen, Temple and Belton
• BBA in Accounting, University of Houston; a decade in finance
• Brokerage: Jorgenson Real Estate, 306 N Lampasas St, Round Rock, TX 78664