As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That's where text messaging for real estate agents comes in — it's quick, personal, and gets straight to the point.
We've gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success. Use my well-worn, proven scripts below to build connection and close more deals.
Connect With Seller Leads
Purpose: Build trust and start meaningful conversations with potential sellers.
Script 1: Initial Outreach to Sellers
Hi [Name], I noticed your home on [Street Name] and wanted to check if you've considered selling. I'd love to provide a free market analysis to show you what your home is worth!
Script 2: Follow Up on Interest in Selling
Hi [Name], just following up on our previous chat about selling your home. I can help make the process smooth and profitable. Would you like to discuss next steps?
Script 3: Engage With Expired Listings
Hi [Name], I saw your home is no longer on the market. I specialize in helping sellers like you find success. Can we discuss your goals?
Script 4: Market Update for Sellers
Hi [Name], I’m hosting a free event on the latest market trends for sellers. Would you like to join? Let me know, and I’ll save you a spot!
Script 5: Neighborhoods in Demand
Hi [Name], there’s high demand for homes like yours in [Neighborhood]. Let’s chat about how I can help you take advantage of this market!
Want an easier way to connect with seller leads and keep the conversation going? Market Leader has you covered. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. It’s like having a personal assistant that keeps you top-of-mind without the extra effort. As an added bonus, Market Leader also offers seller lead solutions. Curious? Give Market Leader a try!
Engage With Buyer Leads
Purpose: Guide buyers through their journey and keep them excited about finding their dream home.
Script 6: New Buyer Lead Introduction
Hi [Name], thanks for reaching out! I'd love to help you find your dream home. Can we schedule a quick chat about your needs?
Script 7: After a Property Showing
Hi [Name], it was great showing you [Property Address] today. Let me know your thoughts, and I can find similar options for you!
Script 8: New Listing on the Market
Hi [Name], I just found a listing that fits your criteria perfectly! Want to schedule a time to see it? Here's the link: [Link]
Script 9: Get Them Pre-approved
Hi [Name], getting pre-approved is a great first step. I can recommend a trusted lender if you'd like. Ready to start the process?
Script 10: Next Steps Towards Offer
Hi [Name], are you ready to make an offer on [Property Address]? I can guide you through the process to make it as stress-free as possible.
Nurture Leads
Purpose: Maintain consistent communication to stay top of mind and build long-term relationships.
Script 11: Check in With Leads You Haven’t Heard From in a While
Hi [Name], just wanted to check in! Are you still thinking about buying/selling in [Month or Season]? Let me know how I can help.
Script 12: Seasonal Updates
Hi [Name], happy [Season]! The market is picking up, and I'd love to share insights that might be helpful for you. Let me know if you'd like to chat!
Script 13: Send an Article or Resource
Hi [Name], I just came across this article about [Topic] and thought it might be helpful for you. Let me know what you think: [Link]
Script 14: Offer a Market Update
Hi [Name], the market in [Neighborhood] has changed recently. Would you like a quick update on home values in your area?
Script 15: Birthday and Other Milestones
Hi [Name], happy birthday! I hope you have an amazing day. Let me know if there's anything I can help with as you plan for your next move!
Sure, you can send texts from your personal cell phone to each individual lead or client, at least in the beginning. What happens when you have hundreds of clients? Possible, but it's going to be a big mess. Invest in a system like iHomefinder that offers text capabilities and tracks your conversations. Personalize your texts and send them directly from the CRM to maximize efficiency.
Stay Ahead With General Follow-Ups
Purpose: Reconnect with leads at the right time to move them closer to making decisions.
Script 16: After an Open House
Hi [Name], thanks for stopping by the open house at [Property Address]. Let me know if you'd like more details or want to schedule another tour!
Script 17: After a Buyer Consultation
Hi [Name], it was great meeting you to discuss your home search. Let's touch base soon to start viewing some homes!
Script 18: Quick Question Follow-Up
Hi [Name], just checking in — did you have any additional questions about [Property or Process]? I'm here to help!
Script 19: Reconnecting With a Cold Lead
Hi [Name], I hope you're doing well! Are you still thinking about buying/selling? I'd love to help you achieve your goals.
Script 20: Prompt a Lead to Take Action
Hi [Name], I wanted to follow up on [Property Address]. It's a great fit for your needs — shall we move forward with an offer?
Don't Stop at Closing
Purpose: Strengthen client loyalty and keep the door open for future opportunities.
