Flex Listing Strategy

A Smarter, More Strategic Way to Sell Your Home

What is a Flex Listing?

The Flex Listing Strategy is a powerful new way to list your home with more control, privacy, and flexibility — available exclusively through Unlock MLS.

You get the benefits of early MLS exposure while deciding when (or if) your listing appears on public sites like Zillow and Redfin. It’s perfect for homeowners who want to ease into the market or test the waters before going all-in.

👇 Is This You?

  • “I’m getting the home ready, but not quite ready to list publicly.”
  • “I want privacy — no online listing, photos, or showings right now.”
  • “I’d love to get agent feedback and build momentum quietly.”
  • “I want to sell, but on my terms and timeline.”

If you said yes to any of those… the Flex Listing Strategy was built for you.

What is a Flex Listing?

Key Benefits of a Flex Listing

✅ Feature

MLS Exposure
Control Over Public Sites
Private or Delayed Showings
Custom Launch Strategy
Perfect for “Almost Ready” Sellers

🏡 Benefit to You

Starts marketing your home to agents & buyers
Choose if/when your home appears on Zillow, etc.
No pressure for immediate open houses
We build momentum behind the scenes
Start the process now, go public later

How it Works

Phase 1: Soft Launch (Private Flex Listing)

  • Listed inside the MLS with seller-controlled settings
  • Not shown on Zillow, Redfin, Realtor.com (unless you opt in)
  • Showings optional or delayed
  • Pre-marketing to our agent network and buyers
  • Gather feedback and prep for the full market launch

Phase 2: Public Launch (Go Live When Ready)

  • Listing goes fully live across all public platforms
  • Showings and open houses begin
  • Full marketing campaign kicks off
  • You’re positioned for a successful sale — on your timeline

🧠 Why Use a Flex Listing?

Selling a home is a big decision.
Flex Listings let you take the first step without the pressure of a full public launch.

What Happened to Zillow’s “Make Me Move”?

If you liked the idea behind Zillow’s “Make Me Move,” you’ll love this even more.

That feature was discontinued by Zillow — but it never offered the full power of the MLS, professional guidance, or true market exposure.

With the Flex Listing Strategy, you get:

  • Targeted MLS exposure
  • Optional internet display (or full privacy)
  • A dedicated listing agent guiding the entire strategy
  • The ability to shift into a full public listing at the right time

It’s everything Zillow’s program tried to be — but smarter, safer, and more effective.

Want to Learn More?