Central Texas Market Update: Why Now Might Be the Sweet Spot for Buyers and Sellers

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If there’s one thing we’ve learned over the years at the Jorgenson Group, it’s that real estate loves balance—and right now, that’s exactly where we are. As our Team Leader, Kasey Jorgenson, recently put it: “The local real estate market is moving at a steady pace — not hot, not cold — and that’s creating real opportunity for buyers and sellers alike.” That’s right, folks. We’re in the Goldilocks Zone of real estate—just right. Whether you’re thinking about buying your first home or preparing to list, this season might be your best window before things shift again.

 

Interest Rates Are Cooling Down (Finally!)

Let’s be real—interest rates have been the main character in this year’s real estate story. But lately? They’ve started to calm down, giving buyers a reason to smile again. With improved rates, we’re also seeing a rise in consumer confidence, especially among first-time homebuyers eager to stop renting and start owning. If rates continue this trend into December, we could see one of the strongest finishes to a year that’s been anything but predictable. So if you’ve been waiting for a “sign” to buy, this might just be it. (Source: Austin Board of REALTORS®)

 

Our Upcoming First-Time Buyer Seminars

Because this is such a prime opportunity market, our team will be hosting several First-Time Buyer Seminars in the coming months. These events are designed to help buyers understand every step of the process—from pre-approval to closing—and navigate today’s market with confidence. Whether you’re in Austin, Round Rock, or Georgetown, you’ll walk away with actionable insights (and maybe a few laughs) from our expert agents who have seen it all. Bring your questions—we’ll bring the coffee. 

 

Sellers, This Is Your Moment Too

If you’re on the selling side, this balanced market is working in your favor, too. Buyers are serious, inventory is steady, and homes that are priced right and presented beautifully are still flying off the market. Kasey often reminds our sellers that “the right strategy still wins.” From professional staging to high-impact marketing, our systems are built to help your home shine across all four MLS networks—Unlock MLS, CTXMLS, SABOR, and HARMLS—so your property gets maximum visibility. 

 

Why This Is an ‘Opportunity Market’

When Kasey says this is an opportunity market, he means it. This isn’t a time to sit on the sidelines—it’s a time to act strategically. Buyers can still find value, sellers can still command strong prices, and both sides can win with the right game plan. And that’s exactly what we’re here for. Whether you’re dreaming of a Hill Country escape or want to move closer to Austin’s buzz, our team has the expertise, tools, and heart to guide you every step of the way. (Source: Visit Austin)

 

Let’s Make Your Next Move Together

At the Jorgenson Group, we believe real estate is more than transactions—it’s about helping people find their place in the world. So if you’re ready to explore your options in this balanced, opportunity-rich market, reach out to us today. Whether you’re buying your first home, selling your fifth, or just curious about what’s possible, our team (and Kasey’s market wisdom) are here to help you make the most of it.

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We at the Jorgenson Group are absolutely over the moon to share some wonderful news: RealTrends Verified has officially recognized us as one of the…

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About the Author
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Behind the Brand: Marketing + Communications Manager

Felicia Joy Nowoslawski—known to many as FJ—serves as the Marketing and Communications Manager for the Jorgenson Group, where she oversees branding, content strategy, client communications, and creative marketing campaigns that help the team stand out in Central Texas and beyond. With a background in finance and a knack for storytelling, Felicia brings both analytical insight and creativity to the table, ensuring every listing, client event, and marketing effort is executed with excellence.


Licensed Realtor® + Advocate for Military Families

In addition to leading marketing for the team, Felicia is also a licensed Texas Realtor®. As a proud Army wife—her husband Nicholas serves at Fort Hood with the 1st Cavalry Division—she has a deep understanding of the challenges and opportunities military families face when relocating. She is a certified Military Relocation Professional and KW Military Division Member, specializing in guiding service members and their families through smooth PCS moves. Helping military families isn’t just professional for Felicia—it’s personal.


A FINANCIAL + Marketing BACKGROUND THAT SETS HER APART

Originally from Massachusetts, Felicia moved to Texas at 17 and quickly put down roots in the Lone Star State. She earned her BBA in Accounting from the University of Houston and spent a decade in the financial sector before pursuing her passion for real estate and marketing. This unique blend of financial expertise and creative vision allows her to approach marketing strategies—and client transactions—with both precision and innovation.


AWARDS + RECOGNITION

Felicia’s contributions have been recognized within the Jorgenson Group, where she earned “Newcomer of the Year” and ranked third in total closed units in 2022. Today, her focus on marketing and communications plays a vital role in supporting the team’s growth, while her active license allows her to continue helping families with a personal touch.


Life Beyond Work

Outside of real estate and marketing, Felicia treasures time with her husband Nicholas and their two sons, Lincoln and Grant. She enjoys golfing at Mill Creek Golf Course, paddleboarding on Belton Lake, and planning her next scuba adventure—she’s a certified PADI diver with dreams of exploring the Great Barrier Reef. At the heart of it all, Felicia’s faith guides her daily life. With God first in everything she does, she strives to live with purpose, serve others wholeheartedly, and build a legacy of love, integrity, and service for her family and community.


Designations + Certifications

Felicia holds multiple licenses & professional certifications, including:

 

Local Involvement


Other Accolades

  • Jorgenson Group Newcomer of the Year
  • Jorgenson Group #3 in Closed Units, 2022